Alternative A There’s a charm in the simplicity of the original Linocut Letter A but was only right to give it an update as the technique has advanced. Creating something a little more deserving for a letterform that is at the forefront of many things - like for instance, the alphabet! To celebrate such an outstanding letter and to give it the stature it deserves it has been recreated with eight colours in three different variations. From vivid oranges and blues, cool pinks and turquoise to Mid Century modern inspired yellow ochre and gold.